This article was originally posted on the AppCues Academy.
It’s hard to get something right the first time you try it. The New England Patriots had four grueling decades before they won three Super Bowls in four years. Morgan Freeman didn’t land his first major Hollywood role until he was 52.
And this is especially true with software. It’s rare that a new feature is perfect after its first build. And when things go wrong, they can go very wrong. Launching a bad product experience can mean hordes of upset customers, lost revenue and, of course, a waste of your team’s most precious resource: time.
So to mitigate these risks, we turn to user testing. User testing provides us the customer insights needed to ensure our next release isn’t a total flop. And whenever you are designing a new user onboarding flow, you’ll want to incorporate extensive user testing into the scope of the project. Testing your onboarding experience with real users before you release it will save you tons of time, and help eliminate confusion that makes users bounce.
Don’t have a UX researcher on your team? Not to worry. You don’t have to be a designer, developer or UX researcher to get great customer insights from user testing. But you do need to know how to ask the right people the right questions to come to important design conclusions. Here’s everything you need to know about how to run an effective user test (and how one particular user test helped HubSpot achieve a 400% lift in one of our KPIs).