When I started at my new job a year and a half ago, one of the first things I did was start a beta program. This seems relatively normal for a user researcher, except for one little thing: we didn’t have the ability to turn on beta features in our product.
You heard me. I started a beta program, with nothing to beta test. For almost a year.
At first, this seemed a bit backwards. Why have a big group of engaged, super users when you can’t even give them new things to test? There are a few reasons I did this, and it ended up being hugely successful.